Thursday 26 August 2010

Week 4: We are….

We finally have a face and a name. For anyone that has read my previous posts, you'll know we had a real struggle with creating a logo.  Luckily, we were able to locate a great local designer called Aegir (  We chose him because he has excellent web application design skills, but he is also a font nerd; and that is apparently a good thing for logos.

We found that having a big sheet of similar logos all together made it really hard to choose one.  Once we cut them out and looked at them in isolation, it was much easier.  We also dropped them individually into a sheet of logos from other companies in our industry, and it looks more modern and more technical; which is just what we wanted. We hope you like it, but if you don't, please be gentle.

Once we had the logo, we could create our holding page for the (still to be built) website.  Mike had his heart set on Wordpress so I gave it a shot for him.  We installed it OK, but once I tried to make a simple holding page, I realised it was total overkill. You should never have to work harder to create something simpler.  We've given up on Wordpress for now, and reverted to good old HTML/PHP.

Other progress this week has been in the software development.  We've made great progress and it's looking good. Of course, the easy bit is writing it, the hard bit is making it secure, robust, and fast. That's still to come.

So what do we do? Well, that's something I'll leave to our site to explain in the coming weeks.  Chances are that our product won't be for you, but hopefully you'll still like us and be interested to see if we succeed or not.

Excitement levels: Surely it can't be this easy?

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